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The web site m.donate.cancer.org had the following in the web site, "Join the fight against cancer by donating to the American Cancer Society." I noticed that the webpage stated " Please enter a first name." They also said " Please enter a last name. Please enter a valid email address. Please enter an email address. Please re-type your email address. Please re-type your email address. Please enter a telephone number. A gift to honor or remember a friend, family member or loved one. Youll be able to send a card after you complete your donation. Please select a gift type." The meta header had donate as the first optimized keyword. This keyword is followed by fight against cancer, american cancer society, and make a donation which isn't as important as donate. The other words m.donate.cancer.org used was breast. prostate is included but could not be seen by search crawlers.